Sunday 18 February 2018

Wellness Trends: What’s Exiting with 2017?

Healthy but Super Expensive Foods
Who likes to spend their month’s salary to eat healthy? Well, no one. Foods and products that are super expensive in the name of being ‘healthy’ are on their way out. Eating and living healthy shouldn’t be a luxury and should be pocket-friendly as well. With many brands stepping in to provide pocket efficient foods and products, looks like it’s the end of the road for the moolah hungry ‘healthy’ foods and products.

Taking a Backseat- Fitness Apps
We all have had a lot of technology-driven fitness apps. Though their advantages are many, the one disadvantage that is leading them out of the door is no personal connectivity. Apps those are solely available at the mercy of technology and with no real contact are getting thumbs down over apps that have both the factors added to their base.

Expert Speak
A trillion Dollar industry is awaiting your arrival; this is the wellness industry as of today! Gone are the days where a one-hour gym session, the fanciest equipment, an average trainer and an image of a photoshopped body was enough to get a client through the door! The marketplace is looking for a deeper and more valuable fitness solution, incorporating both Rejuvenation and Relaxation Experiences. If you look around, food places with Vegan, Organic and Healthier options are sprouting all over the place. The marketplace is beginning to understand the importance of Eating Well, Moving Well and Sleeping Well. Global trends like Gluten Free, Wheat Free, which already exist in the Indian market, are being introduced in modern flavor, i.e. Fermented foods like Idli and Dosa are being sold as ‘Wheat Free Pancakes’ and so on. Enter the wellness experience, following a more Hospitality template with a Menu of options, from Functional Fitness, Functional Movement (RAPTfx Systems), Yoga, Pilates, Massage, Anti-Aging, Cryotherapy, Detox and Yoga Retreats, says Prameet Kotak, Holistic Wellness Expert.

Today we see an increasing trend for a healthier and fitter lifestyle leading to a drastic change in the eating habits of individuals. This particular phenomenon has given a sharp rise in the demand for consumption of residue-free vegetables and fruits. Since the new age parents are quite health conscious, the practice of consuming safer and chemical free foods is likely to be adopted by the future generations.  This would eventually contribute to the larger wellness industry in India which currently is forecasted by FICCI and EY to grow by 12% and reach a record high of 1.3 trillion dollars by the fiscal year 2020. Naturally, this is a lucrative time to invest in the very promising wellness and fitness industry and that is what will attract investment and growth for this sector in India, says Nilesh Palresha, Executive Director, VTP Group.

1 comment:

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